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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Listen Now.

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Best Digital Marketing Books 2020

Brightedge

However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11. Why they should care?

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The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

Waters are extremely rough in the wake of the current pandemic. This has had an immediate and substantial influence on purchasing behaviors. A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world.

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What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

ClearVoice

Creating content that is educational and impactful is another story, and it’s the story your brand should be telling. Through the exchange of information, your brand builds trust with another brand by enriching the conversation. You provide something of value in exchange for their attention. What is content marketing?

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

Waters are extremely rough in the wake of the current pandemic. This has had an immediate and substantial influence on purchasing behaviors. A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. But don’t create content for content’s sake.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction. That’s the research study I’d like to see.