sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Inbox Insight

JUNE 30, 2023

Top of the marketing funnel, awareness is a key factor when it comes to educating B2B buyers at the initial stage of the buyer journey – which is why it’s so important to ensure a set of top funnel messaging is always on. LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Single Grain

MARCH 28, 2023

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. One of the key advantages of PPC for SaaS companies is the ability to target specific keywords and demographics.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Unbounce

MAY 24, 2021

Paid search ads. Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Let’s say you’re searching for frameworks and tactics that can help you craft an effective content strategy.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Unbounce

JULY 30, 2019

Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger. Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111