Remove Ad Exchange Remove Examples Remove Lead Capture Remove Paid Content
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How to Create the Ultimate Lead Capture Page: 11 Tips for 2020

Unbounce

I created my first lead capture page four years ago when I started my business. I wanted to advertise my services, grow my brand, build an audience, and land clients. So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s What’s a Lead Capture Page?

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5 Foolproof Ways to Acquire New Customers

Unbounce

Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you. This blog post will teach you five foolproof digital marketing practices to get new customers. Before you dive into digital marketing, you’ve gotta figure out who your ideal customer is.

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To gate or not to gate: The great gated content debate

Modern B2B

Traditional reasons for gating Fortunately, the above example is unlikely – but it raises a valid point around the value exchange in marketing. As good as you feel your content might be, do your potential customers feel the same way? If you can’t offer that value, you should consider ungating your content.

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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

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8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. It’s about showing and telling.

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The 13 Types of Landing Pages & How to Pick One for a Campaign

Hubspot

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Second, it serves a clear purpose -- to show the user an ad.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. In fact, there are many different ways (and tools) to generate leads.