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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Reciprocal link exchanges. + Publishing videos to YouTube just to create backlinks. + Reciprocal link exchanges. Back in the day, reciprocal link exchanges were common courtesy. If that happens you’ll lose your source of income and you’ll have hundreds or perhaps thousands of upset customers. Link Farms. +

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An Introduction to Black Hat SEO

Hubspot

Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. A publisher like Forbes or Inc might change the ads that appear on a page in order to fund their content. Paid Links.

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How to Use Link Building for Improving SEO

seo.co

Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Build links on key pages.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

On a related note, higher authority sources tend to pass more authority than lower authority sources, so getting a link featured on a major publisher or.edu site is much more natural and much more powerful than stuffing one into an article directory. Anchor Text. If you do so, Google will reward you. Anatomy of a Safe, Natural Backlink.

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How to Promote Your Content Online in 2023

seo.co

This ultimate guide to promoting your published content is all about the other side of the equation—the side that gets neglected by most content marketers. In fact, the tactics you use to promote and nurture your published content have just as big of an impact on your overall results as the quality of your content in the first place.

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77 Link Building Strategies for SEO in 2022

seo.co

They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. Link building is a strategy meant to help companies generate inbound links intentionally, earning domain authority as well as direct traffic from people clicking the links.