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Creating brand awareness

Ontraport

You create a product or service worth buying, launch a website to sell it on, and sell it. In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

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Creating brand awareness

Ontraport

You create a product or service worth buying, launch a website to sell it on, and sell it. In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot

There's no point in selling yourself as a provider if they haven't decided on a type of solution yet. If they've opted into consideration or decision stage content , you can ask them more pointed questions to drive them to a purchasing decision. However, suppose they've only opted into awareness stage content.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

But these artificial labels do not work because no matter what you are selling, you are selling to a person. Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No

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Achieving customer experience excellence at seven critical life cycle points

ERDM

But these artificial labels do not work because no matter what you are selling, you are selling to a person. Article by Ernan Roman, President, ERDM Corp. The highest-ranking answer? ‘No To achieve such engagement excellence, marketers must fundamentally change their thinking.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. You can highlight testimonials throughout your online store or in your ads and email newsletters. Image Source: Away Need help showcasing this content?

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How to Build a Marketing Automation Strategy That Works

LeadSquared

Your marketing automation campaigns should start with welcoming a prospect when they sign-up for your product, Your marketing automation campaigns should start when they first interact with you and give you their information in exchange for something. A confirmation email can also be a great tool to cross-sell other products.