article thumbnail

Why and How to Send A Personalized Discount Email

SendX

Sending a personalized discount email is one great way to stand out from the crowd, and it has incredible long-term benefits. The lack of trust is a barrier in getting them to buy from you for the first time. Products added to their wishlists. You need to build a pricing system responsive to changing market conditions.

article thumbnail

Building on Buyer Personas When Needs Suddenly Shift

Launch Marketing

Like coaches in sports drawing up new plays when conditions change on the field, leaders and marketers will need to adjust their persona playbooks. What offers and terms should be introduced, emphasized, or extended to make it easier for audiences to do business with you now?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

When used to host a mixture of pharma ad board formats throughout the year – in-person, virtual, hybrid, asynchronous – this technology can transform pharma ad boards into fruitful meetings that bring 5x more insights. Fewer, slow, infrequent, and less valuable insights to act upon.

article thumbnail

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. The amount of such material is increasing rapidly, but its educational value is increased by adding teaching and assessment based on the material.

Web 2.0 100
article thumbnail

Guarantee trust by handing privacy power back to the consumer

Martech

How often have you nonchalantly scrolled through a Terms of Service page only to click “accept” without reading anything at all? By now, you’d assume people would be comfortable with giving up their personal data in exchange for the assurance of daily conveniences. Time and time again. The privacy paradox.

Privacy 98
article thumbnail

PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

With ad blockers, huge privacy shifts, tough competition, etc., Of course, this made Mark Zuckerberg very unhappy, but nobody was more distressed than the online store owners whose businesses rely on those ads to thrive. Or they can do the opposite and pull back ad spending. “PPC is dead.”. PPC is dying.”. DTC Profitability 101.

PPC 59
article thumbnail

Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

SaaS companies can bid on keywords related to their product or service, which allows them to show their ads to users who are actively searching for solutions. Additionally, they can target specific demographics, such as location, age and interests, to ensure that their ads are reaching the right audience.