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5 YouTube features to use to boost engagement

Sprout Social

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

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What Is an Ad Exchange? Definition, Functioning, Types, and Examples

Martech Advisor

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. It is an online platform that is used by publishers to offer their ad space inventory for sale. For advertisers, it serves as a digital marketplace for by bidding on ad inventory. This is where ad exchanges come in.

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The Ultimate Guide to Google Analytics in 2019

Hubspot

I’m @ajavuu on Twitter. It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Small and medium-sized businesses will likely get all the features you need from the free version. What is Google Analytics?

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A Brief Timeline of the History of Blogging

Hubspot

It was part of a period that displayed an influx of blogging opportunities, with each platform attempting to boast its own unique set of features for a particular audience. In August, Blog Ads was launched by Pressflex LLC. In 1999 alone, Blogger , (which would go on to be acquired by Google ), LiveJournal , and Xanga all launched.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. Search Engine Ads. Banner Ads. Native Ads. Types of Ad Creatives. There was a 220% increase in year-on-year ad spend on Instagram Stories. OOH and DOOH.