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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. From the group introduction: Largest and most active Marketing Group with 700,000+ members. eMarketing Association Network. Salesforce.com. Future trends.

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What Are The Different Types of Contact Center? (And Which One Is Right For You?)

TrustRadius Marketing

Not all contact center technology is equipped for the full range of call center activities. Conversely, software that has an exhaustive list of features may be overkill for smaller operations. Though these two terms are often used interchangeably, they don’t necessarily mean the same thing. Call Centers Vs. Contact Centers.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. The good news is that active conversation interactions, like messaging and live chat, continue to increase, currently performing 26% above pre-COVID weekly averages.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. Activity based reporting and analytics—there was nothing advanced tying to revenue. Let’s take a look at some of their best tests: Pre-checking the “Agree to Terms and Conditions” box on a landing page. 3% submissions increase. PR and Comms.

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Don't Redo Your Website Until You Read This Post

Golden Spiral

Their website isn’t very active and it’s been a couple of years since they’ve updated it. We now think in terms of growth-driven design. If you have no problem getting new clients through your website, work to keep the user flow and conversion points the same, which analytics can clearly map. Myth or best practice?

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9 call analytics platforms for marketing teams to consider

Martech

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Conversation intelligence tools like live listen, transcriptions, call recording and keyword spotting. Real-time activity stream to view all conversations as they happen.

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Sales and Marketing Performance Metrics and Why You Should Track Them

BenchmarkONE

It’s an important metric to understand as it helps evaluate sales performance in terms of efficiency. Ideally, your sales reps should spend little to no time on non-selling activity and more time on actually selling (and closing). . Conversion/Win Rate. The conversion rate is simply the percentage of leads that become customers.