Albacross
FEBRUARY 10, 2020
This is still true today, to an extent, but we set out to create a process in which would complement our organic traffic by automating the way we fuel our SDRs with qualified leads coming from our inbound traffic. What we stumbled upon was the perfect blend of personalization and automation. We were getting new sign ups every day.
seo.co
JANUARY 18, 2021
Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. Irrelevant keywords. + Keyword stuffing. + Clickbait. +
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Martech Advisor
DECEMBER 27, 2019
Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Data Governance Guiding Principles.
Capstone Insights
OCTOBER 1, 2017
Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.
DealSignal
MARCH 11, 2019
Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. If sales reps fail to act on marketing qualified leads, one reason is poor data quality. Neither the analysts nor any of the attendees broached these topics.
Capstone Insights
OCTOBER 1, 2017
Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.
Capstone Insights
OCTOBER 1, 2017
Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.
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