Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Ignite Tech

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile. Q&A with Kevin Bobowski, Act-On CMO.

Act-On 109

Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

Act-On 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Pulpo Media Improves Lead Generation Efforts with Act-On

Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it. Corporate Lead Generation

Act-On 132

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. Most require the full set of marketing automation functions but apply these in simple ways. They have one to fifteen marketing automation users. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position.

Act-On 187

Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 137

4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. You also can use automated data such as “likes,” comments, shares, link clicks, etc.,

Top 10 marketing automation tools every marketer must have

ClickZ

Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. How can marketers free up their time to focus on more important aspects, do you ask?

Tools 93

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Attribution solutions: Atri boils down a simple three-tier method to approaching the problem of simple, multi-channel and multi-touch attribution and speaks about the role of marketing automation software in managing the multi marketing channel challenge.

Act-On 178

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions.

Act-On 158

The Impact of M&A on the Marketing Automation Industry

Oracle

posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Today, Act-on Software announced it has acquired the assets of Marketbright, one of the original players in the marketing automation space (and truly some of the nicest people in this industry). But this isn’t a story on the success of Act-on or the failure of Marketbright. by Joe Payne | Tweet this One of the most talked-about (260+ comments!)

Act-On 210

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)? Or maybe you’re looking for a less-expensive option for marketing automation? Note: see our article about building a marketing automation stack for less than $300). This guide lists hundreds of integrations across six of the most popular marketing automation platforms all in one place. Act-On Integrations. Act-On Integrations.

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. The 44-page guide is based on 400 in-depth reviews and more than 10,000 comparisons performed by Marketing Automation buyers, and provides a very detailed and useful comparison of the leading brands.

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

HS] Why do you think that so much attention and technology and investment been focused on the mid-funnel vs. the challenge of generating more and better leads in the first place? [PA] Marketing automation and CRM have now become mature, so Captora can now attack the ineffectiveness across the top of funnel. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

Act-On 187

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. But remember that channel marketing listed on the home page?

Act-On 120

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. These include: Silverpop announced it had purchased CoreMotives , which adds marketing automation capabilities within Microsoft Dynamics CRM.

Act-On 154

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)? Or maybe you’re looking for a less-expensive option for marketing automation? Note: see our article about building a marketing automation stack for less than $300). This guide lists hundreds of integrations across six of the most popular marketing automation platforms all in one place.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)? Or maybe you’re looking for a less-expensive option for marketing automation? Note: see our article about building a marketing automation stack for less than $300). This guide lists hundreds of integrations across six of the most popular marketing automation platforms all in one place.

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform

Vidyard

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform

Vidyard

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform

Vidyard

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Fathom Joins Act-On Agency Partnership (APEX) To Fuel Marketing Automation

Fathom

Read the news release. Be Sociable, Share! Tweet. News Releases

How To Automate Lead Qualification for Increased Response Rates

Zoominfo

What is Automated Lead Qualification? Some things need to be as automated as possible for sales teams to make the best decisions when acting on MQLs and leads. And that was just on one lead! How Can I Automate the Lead Qualification Process?

Seven Fundamentals for Marketing Automation Success

Golden Spiral

Marketing automation is a software solution combined with a process that enables companies to automate marketing tasks and messages to improve efficiencies and grow revenue more quickly. Nucleus Research reports marketing automation improves productivity by an average of 20 percent.

Sales Automation 2020 Guide

Sharpspring

If there’s one thing that every business can benefit from, it’s sales automation. If done correctly, sales automation can: Standardize and automate your sales process. Save time by automating and streamlining repetitive tasks. Automate meeting scheduling and followup.

How Marketing Automation Helps Credit Unions Serve Their Members

Act-On

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys. Credit Unions Marketing Automation

The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Today’s post is about Marketing Automation. Check out the previous quick start guide posts on ABM orchestration content amplification. Marketing automation platforms are a foundational element of the martech stack. Marketing Automation Platforms. Act on your insights.

4 Things To Look For In A Marketing Automation Platform

Oracle

For the first time, ad spending was measured on performance – the increase in top and bottom line – not some vague estimated brand exposure. To adapt to this change, there are four key components you should ensure your marketing automation platform provides: A Laser Focus on Data According to a recent CMO Council study, just 51 percent of marketers said a single customer view was both realistic and attainable for their organization – but not without new tools and talent.

Understand Customers and Their Lifecycle with Marketing Automation

Oracle

Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. Improving your marketing automation capability. On weekends this customer is not Sally the Manager, but Slalom Sal, the hardcore snowboarder. As one option on the shortlist?

8 Steps to Guarantee Marketing Automation Success

Oracle

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions).

How to Shorten the Lead Cycle with Marketing Automation

BenchmarkONE

For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . Efficient Marketing Automation Features .

Intent Data Cures Four Marketing Automation Headaches

TrueInfluence

It’s hard to imagine a business world without marketing automation. Lead nurture, personalized content, email campaigns, dynamic landing page creation — these are just a few of the tasks B2B brands routinely automate. . How Intent Data Makes Marketing Automation Less Painful.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?

Vendor 146

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Both agencies and education are ways to support industry growth by overcoming the lack of marketers who can effectively use marketing automation systems. -

Report 219

11 of the Best Marketing Automation Platforms

SendinBlue

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help.

Digital Process Automation: The Superpower Modernizing Financial Services

Salesforce

It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report. Case studies in digital process automation and workflow orchestration. Disputing a transaction on a debit or credit card.

20 SaaS Marketing Automation Tools & Tips For Your MarTech Stack

accelerate agency

Automation can be key to this, as it helps streamlining workflows and dealing with repetitive processes that often take up a lot of time. To make things easier, this index lets you jump to specific sections: What is SaaS marketing automation? Create your marketing automation strategy.

What are the skills of a marketing automation expert?

Net-Results

As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content strategy. If you don’t understand why you’re implementing something, you can’t properly advise your customer (whether that’s internally or externally) on the right way to do it. appeared first on Net-Results.

Marketing Automation Remains Critical to Marketers’ Top Goals

KoMarketing Associates

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept. Most respondents (66 percent) said that generating higher quality leads is among their top three reasons for implementing automation.