Integrate + LinkedIn: B2B Social Marketing Just Got Easier

Integrate

Demand Orchestration on the LinkedIn Platform is Here. Marketers must also either manually clean and validate these spreadsheets or struggle with invalid, incomplete or duplicate leads in their database. With Integrate’s new native connector for LinkedIn, LinkedIn-generated leads are validated, de-duplicated and delivered to the marketer’s database as soon as they're generated – no spreadsheets or manual intervention required. We’ve got some BIG news today.

Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Improving your data quality allows them to focus on actual prospects – folks they can sell to. How much money is wasted on direct mail programs for collateral that is immediately dumped in the trash? Many marketers simply rely on email bounces and unsubscribes to verify their emails.

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Why We Recommend “Unique” Lead Management

Capstone Insights

In this post, we focus on why Capstone Insights recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Eloqua does this merging based on ASCIIbetical order for instance. Which of the duplicate CRM records does the marketing automation platform update?

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Which of the duplicate CRM records does the marketing automation platform update?

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Which of the duplicate CRM records does the marketing automation platform update?

10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

How do competitive SERPS change based on when/where/how users search? The list of potential questions is endless so you can adjust them based on your needs. I did not need daily data so I simply let it run on two consecutive days and removed the data I did not need.

SERP 57