Martech

OCTOBER 4, 2021

I think it’s fair to say there’s a trend here. Salesforce’s acquisition of Datorama happened way back in 2018. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. Read more here. Perkuto acquired by MERGE .

Acquisitions 94

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 94

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). The general trend here is there’s just so much information out there. After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? .

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Customer Experience Matrix

JUNE 13, 2016

billion acquisition of LinkedIn. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. Microsoft surprised pretty much everyone today by announcing a $26.2 It's also one foundation of the MadTech vision I offered last year.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). The general trend here is there’s just so much information out there. Jigsaw was a great acquisition. Brian: Jim, tell us about your organization.

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

Leadspace

JANUARY 4, 2017

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. .

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Kapost

SEPTEMBER 16, 2016

For the modern marketer, building a marketing stack often feels like a jigsaw puzzle. The customer acquisition, retention, and engagement worlds are evolving at a rapid pace. But you also need quantitative research to see how trends scale across your marketing operations.

Optimization 48

Optimization Jigsaw Work Management Tips 48

Content Standard

MAY 8, 2018

It’s about long-lead customer acquisition and retention. Content is also great for feeding the entire sales funnel, not just new acquisitions. They analyzed 500 digital-era case studies of marketing campaigns in recent years to present a modern picture of how recent trends in marketing are impacting results.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72