Remove Acquisitions Remove Facebook Remove Resources Remove Trade Show
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B2B Marketing Trends for 2021

Heinz Marketing

I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. SocialMediaToday noted a 50% increase of Facebook live viewings during the lockdown period of the pandemic. Not just for new customer acquisition. Live streams also became popular.

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How to Create a Winning Sales Strategy

PureB2B

You’re trying to increase your sales and revenue but have been struggling to find an acquisition channel that can regularly generate leads. A range of options is available to grow your revenue, which could include increasing your price point or focusing on acquisition channels that have a higher conversion rate than others.

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How To Analyze and Grow Website Visits

Webbiquity

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site.

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How To Analyze and Grow Website Visits

Webbiquity

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site.

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In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better

6sense

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Whether it’s on a personal level (think Facebook, Insta, Tinder) or professional (LinkedIn, anyone?), Right to Diversity. Right to Good Technology.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Identifying your strategy, and what kind of resources it will require, is the first step in determining where and how many dollars will be spent. .

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In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better, as seen on NASDAQ

6sense

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Whether it’s on a personal level (think Facebook, Insta, Tinder) or professional (LinkedIn, anyone?), Right to Diversity. Right to Good Technology.