article thumbnail

4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain growth? Consider developing a crisis management plan if you haven’t already done so.

article thumbnail

Sustain Growth: 4 Capabilities in a Volatile Business Environment

Vision Edge Marketing

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain data-driven growth? Consider developing a crisis management plan if you haven’t already done so.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. As a marketing or GTM leader, developing plans for greater market share can increase your budget.

article thumbnail

How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Adobe Experience Cloud Blog

I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. How can you write a marketing plan and budget without knowing what everything is building towards? Make Future Expenditures Contingent on Early Success.

article thumbnail

Marketer of The Month Podcast- EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI

Outgrow

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. Because if you think about we talked about the acquisition side of the equation, right?

article thumbnail

High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

As we mentioned earlier, the high growth firms are more technologically and digitally mature and are using metrics and analytics to become more effective and efficient. In fact, with high growth technology and software firms, merger and acquisition growth made up almost one-fourth of total growth.

article thumbnail

Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

Please reach out to our team of experts at ClearVoice to assist with planning, creating, and writing a plan that you can effectively implement and apply to your content strategy. To begin, let’s first define what it means to have a crisis management plan (CMP) in place. Ensure your company has a plan.