Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Redmond, Wash. Versium has acquired more than 30 new customers, with a focus on insurance, financial and retail sectors. Funding & Executive Appointments.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 2, 2015

Generate more leads. Do more upselling and cross-selling. Allow me to clarify: Lifecycle is a process that enables leads to move through a joint sales and marketing process (sales and marketing, unite!) Think of this lifecycle as your funnel for net new leads. The answer is a lifecycle process.

Lead Ranking 48

Lead Ranking Enterprise Management Work Management Marketing Qualified Leads 48

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. What is Account-Based Marketing? To understand the difference, it’s best to compare it to traditional inbound marketing.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Ranking 52

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Martech Advisor

NOVEMBER 15, 2019

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience. What Is Lead Management?

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Markempa

DECEMBER 27, 2018

To help you get some inspiration, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Blog, chosen by readers just like you. 10: Why Marketers Fail at Customer Empathy and How to Fix it No one will ever say “we don’t focus on the customer. But it’s a struggle for B2B Marketers.

Lead Generation 67

Lead Generation Account Based Marketing Marketing Qualified Leads Lead Ranking 67

SnapApp

MARCH 16, 2017

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? What Is a Marketing Technology Stack? that marketers use to efficiently and effectively execute marketing activities, across a numbers of channels.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

chiefmartech

JANUARY 21, 2019

Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated. The volume of those selling will exceed the capacity of buyers to absorb them all.

Work Management 95

Work Management Marketing Management CMS Development Trends 95