Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Having a strong brand resonance sets the pace up for improved sales revenue.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 12, 2019

Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. &

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 6, 2019

Furthermore, Twitter also plays a great role in building & maintaining brand equity & in providing aftersales services to generate positive word-of-mouth interactions for potential customers to bank upon, like testimonials. LinkedIn and social media ABM for improving relationships and enhancing engagement and revenues.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). Moreover, displaying positive customer testimonials across omnichannel ensures that positive brand equity is developed.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, marketers should be wary of using too much keyword stuffing in their content strategies as it is a retrogressive SEO practice. & can be preferably be distributed to specific geographies as well.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40