Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Inbox Insight

JUNE 28, 2024

This approach makes your case studies relatable and demonstrates your understanding of their unique challenges Webinar and video content: Videos are another highly effective format, producing top results for 53% of B2B marketers. Leverage the power of storytelling through multimedia. Not sure where to start?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Lead Ranking Demand Generation 93

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Kelvin Gee, Sr.

Case Studies 54

Case Studies Case Study Studies Work Management 54

Valasys

MARCH 9, 2020

Working with predictive techniques such as a predictive content strategy according to the likes & interests of the customers, allows marketers to prepare the pieces of content in a way that helps scale up personalization to streamline B2B sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

SalesIntel

JULY 15, 2024

It’s vital to return to your customers, engage in conversations, and make strategic bets based on where you see the market heading. Brandon believes that the best marketers and demand generation leaders excel because they listen to the market, react to changes, and anticipate future trends.

Marketing Analytics Tools 52

Marketing Analytics Tools Sales Management Peer-to-peer Top of Funnel 52

SalesIntel

OCTOBER 17, 2024

Her storytelling expertise has been recognised through invitations to judge the Digital Impact Awards, the IABC Gold Quill Awards and the PRWeek Global Awards. Specializing in the SaaS, services, and manufacturing sectors, we leverage stackable learning units tailored to foster sustainable skill development and behavioral transformation.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

DealSignal

FEBRUARY 1, 2024

Instead, they are more interested in real, authentic, and genuine storytelling. Among all B2B marketing trends, one that is particularly effective is identity-based ad targeting. This allows B2B marketers to reach key audiences across channels with precision.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

6sense

MAY 24, 2017

Because their personal feelings will weigh heavily into whether they purchase your product or service – or not. Last week in Las Vegas, we were 2,500 B2B marketers, 99 vendors, numerous sales people and two CFOs (yes – I found another one there!) gathered to advance the ‘bleeding edge’ of marketing. Remember we’re all human.

B2B Marketing 59

B2B Marketing B2B B2B Sales Sales Cycle 59

DealSignal

JANUARY 31, 2023

Instead, they are more interested in real, authentic, and genuine storytelling. Among all B2B marketing trends, one that is particularly effective is identity-based ad targeting. This allows B2B marketers to reach key audiences across channels with precision.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

Madison Logic

AUGUST 17, 2023

Instead, the new era of effective customer engagement is being ushered in by the power of content and storytelling. With about 95% of self-guided solution research done by buyers online, how can marketers ensure that these buyers are armed with all the information needed to make an informed decision?

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52

Rev

SEPTEMBER 9, 2018

Jon Powell is an original thinker with keen insights into digital marketing, storytelling, and human behavior. People want to feel valued and it is your job in marketing to create that feeling in your nurture campaigns. In fact, he is one of the smartest people I’ve ever met. As Jon says, “let nurturing be nurturing.

Lead Nurturing 114

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 114

DiscoverOrg

MAY 30, 2018

Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. With ABM?”.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Test a variety of demand generation tactics.

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. You’ll come back and tackle the broader target markets down the road.

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100