Modern B2B

OCTOBER 20, 2023

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. EU inflation is predicted to be 3.2%, EU GDP growth expectation is 1.4%

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Mereo

JULY 29, 2021

I wouldn’t be surprised, with the level of hyper-specialization new buyers are demanding, to see that number grow to 1 million by 2027.”. Keep the structure simple to understand for the buyer and seller, and consider how predictable it will be for you as a vendor and them as a buyer. Reduce Churn.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

chiefmartech

JANUARY 11, 2021

Her latest map of salestech reveals hundreds and hundreds of vendors in the space, organized into a couple of dozen categories. billion market by 2027. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape. billion valuation just last week.

Sales Management 109

Sales Management Digital Marketing Funnels Touchpoints Top of Funnel 109