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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. Paid YouTube mobile ads are more likely to receive attention than TV ads.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

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B2B Marketing 2021 Trends

The Lead Agency

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

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What is Revenue Operations? Plus Answers to Other RevOps Questions

InsightSquared

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. It aligns the organization by combining the functions of sales, marketing, and customer success into a single team that drives strategy based on revenue impact. . Funnel Conversion Rate.

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Why we care about RevOps: A marketer’s guide

Martech

The siloing of marketing and sales has never been good for business, and organizations are starting to agree. The rise of RevOps comes as companies realize that providing a stellar customer experience across all interactions from marketing, sales and service is key to driving revenue. What’s causing the rise in RevOps?

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Thereby, also taking up an increasing portion of organizational marketing spend, too. Why mobile advertising?

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Does Your Content Marketing Team Know Enough About Your Target Industry?

Business Brainz

Every content marketing team tries to achieve top-of-the-funnel goals like brand awareness and audience education through content. . While most of the marketing leaders acknowledge that, is everyone equipping their content marketing team with enough insight about each target industry or verticals that the company sells into?