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Fospha as TikTok’s New Measurement Partner

ClickZ

According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners.

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. LinkedIn generates a ROAS (Return on Ad Spend) that was 2-5 times higher compared to other social media platforms. Including the links in a post can drive twice the engagement than a post without it on LinkedIn.

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Innovations in Search and Social [August 2023]

QuanticMind

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Mеtrics includе Click-Through Ratе (CTR), Convеrsion Ratе, and Rеturn on Ad Spеnd (ROAS). Publishеr (Fitnеss Influеncеr): A fitness influencer on YouTube creating workout videos fеaturing thе еquipmеnt. Get Started With Performance Marketing In 2024 As we step into 2024 , it’s more important than ever to use modern strategies.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. AI can be a financial advisor, meticulously analyzing which ads are performing and why. Can AI-powered chatbots enhance access to care and combat stigma?

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. What’s causing this trend? Since 91.1% What’s changing?

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

The world’s largest professional network doesn’t quite make it on the web’s top 20 most-visited sites (it’s #21), while other platforms that also have advertising programs, including Google, YouTube and Facebook, all dominate the top 3 with billions of users between them. The answer is simple.