The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. The “2024 State of B2B Content Consumption & Demand Report” can be downloaded from the NetLine Website (registration required).

Trends 299

Trends B2B Thought Leadership B2B Content 299

FunnelEnvy

APRIL 1, 2024

Top B2B Demand Gen Strategies for SaaS Companies in 2024 Demand generation works best when campaigns combine marketing tactics, such as content marketing, SEO, social media, paid advertising, and email marketing. If you have questions about your 2024 B2B demand gen strategies, don’t hesitate to reach out today to start the conversation.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

DealSignal

FEBRUARY 1, 2024

B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. As we navigate through 2024, creativity and transparency will be paramount in understanding customer behavior and preferences.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

BDB

FEBRUARY 14, 2024

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. In fact, they’re planning on spending more on video than any other type of content in 2024, so we anticipate a significant boost in the utilisation of this format this year.

Top of Funnel 26

Top of Funnel Marketing AI B2B Marketing Video Marketing 26

BDB

FEBRUARY 12, 2024

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. In fact, they’re planning on spending more on video than any other type of content in 2024, so we anticipate a significant boost in the utilisation of this format this year.

Top of Funnel 26

Top of Funnel Marketing AI B2B Marketing Video Marketing 26

ClickZ

AUGUST 16, 2022

The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. You can do this in many formats, from blog posts to infographics, white papers to podcasts, and much more. In 2020, Google announced that it would be working to make third-party cookies obsolete.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Madison Logic

MARCH 26, 2024

Distribute your educational content—such as analyst reports, infographics, white papers, and eBooks—across various platforms and websites frequented by your target audience. Content syndication stands out as another pivotal tactic to drive awareness. Highlighting success stories and testimonials is crucial at the decision-making stage.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

DealSignal

JANUARY 31, 2023

” The thought of creating video content can seem daunting to some – especially if you don’t have the budget for a full-blown production. The space is already saturated with endless ebooks, guides, and white papers, and with almost every B2B brand looking the same, customers are becoming bored.”

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

Optinmonster

DECEMBER 1, 2023

As part of the Content Marketing Institute’s (CMI) projections for 2024 , they surveyed nearly 900 B2B marketers. Blog Posts Long Form Articles Original Research Video Infographics Images Case Studies White Papers, Reports, and Ebooks Presentations Webinars Quizzes and Polls Podcasts Checklists Email Newsletters 1.

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82