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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.

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2023 Predictions

Conversica

This means that we might see 2024 budgets get more healthy in anticipation of a recovery. However, we recognize that end-users need an advanced experience (like ChatGPT) across all touch points including email, SMS, messaging, live on the phone, and even with in-event avatar-based digital signage! So, that is what we’re doing.

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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Here are some specific ways brands can benefit from these tools: Social Listening : Keep an eye on customer opinions and reactions to brands, products, services, campaigns, events and trends on social media. The post Top 15 sentiment analysis tools to consider in 2024 appeared first on Sprout Social.

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This Year, We’re Thinking Big

Vision6

We’re committed to helping our customers grow, whilst also ensuring we remain Australia’s most reliable email and SMS marketing provider. Plus, with our powerful transactional API , you can now send both transactional emails and SMS’ to your contacts to maximise your engagement.

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14 Common Email Marketing Mistakes You Need to Avoid

Optinmonster

Do you want to inform the reader of an upcoming launch or event? Related reading: 50 Email Segmentation Strategies You Need To Use in 2024 Talk About Them, Not About You Instead of saying how great your product is, tell your readers what benefits they can reap from it. What outcome do you want? Do you want to make a sale?

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12 Mobile Advertising Trends You Can’t Ignore in 2023

Single Grain

This growing trend emphasizes the importance of SMS marketing, a personal and direct form of communication with a high open and response rate. Techniques like SMS marketing, push notifications, and email marketing can enhance user engagement. billion by 2024. billion by 2028, exhibiting a CAGR of 21% from 2021 to 2028.

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Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

billion in 2024. Sendinblue makes it easy to promote personalized, time-sensitive sales and special events notifications via SMS. And, to get the most out of your SMS plan, check out our SMS marketing best practices. Because all trends point to its continued growth in the world of eCommerce. Use More Video.