The Re-emergence (and Growing Importance) of Content Gating for GTM Programs
ANNUITAS
FEBRUARY 13, 2024
New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.
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