Martech
DECEMBER 27, 2022
Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.
Martech
MAY 2, 2023
On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. Why we care.
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chiefmartech
OCTOBER 24, 2021
First, welcome to the freshly updated chiefmartec.com site — or, if you’re reading in this in your inbox, our freshly updated email subscription service, a big step up from RSS-to-email through Google Feedburner. Where buyers go, marketers follow. And where marketers go, martech rushes to empower them.
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!
Martech
OCTOBER 30, 2023
Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).
Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.
Martech
AUGUST 24, 2023
The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. market share, to Uber’s 74%, according to Bloomberg Second Measure. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021.
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