Remove 2023 Remove CPC Remove Paid Content Remove Pricing
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The Beginner’s Guide to Developing a Paid Search Strategy in 2023

SmartBug Media

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

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Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.)

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. All of this drives the price up. Was it the creative?

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The Best Offer Types for Facebook and LinkedIn Campaigns

Metadata

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results.

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Google’s Project Magi: The Future of SEO, Paid Ads & Jobs

Single Grain

Google’s making big changes to search: Google Project Magi, a new type of search engine, will allow users to do transactions right there on Google without going to a website. The release of Project Magi is going to change how we perform search. Additional features will be released in Q4 2023. Voila Google Magi!

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn.