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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

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[WEBINAR RECAP] 4 Marketing Leaders Share their 2021 Content Strategy

Parse.ly

Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through the content you put out online. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. Table of Contents.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Are they sharing those videos and your other content?

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How to End Your Video with Action: Strong CTA Examples

Vidyard

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Do you want to encourage them to consume more content? Let’s break down these two factors by the stage of the funnel: 1.

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Top 3 Trends in Automated Campaigns for 2021

Sharpspring

Competition among businesses grows more fiercely each year, and with new trends and advanced technologies constantly evolving, it can be tough to stay on top of the latest marketing methods. These top trends include automated campaigns, mobile marketing and chatbots. Importantly, automation is the key to each of these!

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12 Ways to Leverage Holiday Email Greetings for B2B Sales [ w/Examples]

Oktopost

Traditionally, seasonal shopping and holiday sales are B2C centric—Santa Claus is known for making toys, after all, not Cloud ERP. Nearly two-thirds of all buyers are more likely to open and read marketing emails during the holidays. These factors make the holiday season a perfect time to engage your leads and clients.

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What is marketing automation and how can it help B2B marketers?

Martech

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.