2021 Lead Capture Sales Management Top of Funnel 
Zoominfo
FEBRUARY 27, 2021
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.
Televerde
SEPTEMBER 13, 2021
In 2021 it’s safe to say most companies are recognizing the importance of having a content marketing strategy ( 90% are using one). But developing content for sales is not quite the same as developing top-of-the-funnel content built to attract new leads and reach a wide audience.
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Parse.ly
JANUARY 28, 2021
Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through the content you put out online. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. Table of Contents.
KoMarketing Associates
APRIL 7, 2021
Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. It’s often referred to as if it was the same as lead generation. While the two tactics share a lot of similarities, they are not the same thing.
Oktopost
NOVEMBER 3, 2020
Traditionally, seasonal shopping and holiday sales are B2C centric—Santa Claus is known for making toys, after all, not Cloud ERP. Nearly two-thirds of all buyers are more likely to open and read marketing emails during the holidays. These factors make the holiday season a perfect time to engage your leads and clients.
Vidyard
MAY 21, 2021
The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Do you want to encourage them to consume more content? Let’s break down these two factors by the stage of the funnel: 1.
Martech
JANUARY 9, 2023
MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.
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