2021 Digital Marketing Funnels Generation Marketing Attribution 
Full Circle Insights
DECEMBER 15, 2021
maker of comprehensive sales and marketing performance measurement solutions, announces today that the company is closing out 2021 with major momentum and is positioned for exceptional growth in 2022. Full Circle Insights® , Inc., We look forward to sharing more in the months ahead.”
Martech
FEBRUARY 4, 2022
Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It
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Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
Litmus
AUGUST 3, 2021
Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.
FunnelEnvy
JUNE 2, 2021
But revenue is increasingly a priority for marketing teams too. . Many marketers turn to ROI (return on investment) to determine the profitability of a promotional campaign. In fact, more than 40% of marketers claim their main priority in 2021 is to “better measure the ROI of [their] demand generation initiatives”. .
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?
Engagio
OCTOBER 31, 2021
To discuss the five keys to successful B2B marketing we must first begin by looking at how B2B marketing has changed in recent years. In short, B2B marketing has evolved from funnel focused to revenue focused measurement. So, how does the modern marketer in a B2B brand make the transition to driving revenue?
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