Directive Agency

JUNE 24, 2020

Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). In this interview, we go through everything you need to know about LinkedIn conversation ads and how to use them to improve lead flow. First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Sales agrees!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

ClickZ

OCTOBER 19, 2020

There were 48 entries in the 2019 Stackie Awards and five winners (the 2020 winners haven’t been announced yet). AdWerx Enterprise, a marketing automation platform, grouped tools like Slack, Salesforce, and Facebook within Lead Gen & Prospecting. Theirs was one of my favorite slides, though they weren’t a winner.

CMS Development 69

CMS Development Marketing Automation Services Enterprise Management Work Management 69

Single Grain

NOVEMBER 17, 2020

I see a lot of people recommending this as an advertising strategy, but think about the people who tend to spend time in those groups. In an interview with LinkedIn, Brian Jones , global head of advertising performance for DWA, explains that “DWA’s marketing goals are much more about targeting a finite audience.”

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

PureB2B

OCTOBER 8, 2020

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals. Thus, coming up with fresh ideas on how to further improve lead generation is crucial in staying ahead in today’s ever-changing business landscape.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Complete Funnel Visibility and Reporting. Spice Up Your Marketing Funnel. State of B2B Full-Funnel Measurement.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Complete Funnel Visibility and Reporting.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

LeadSquared

JUNE 22, 2021

Any ad specialist worth their salt knows that digital advertising is all about constant testing. Lead Generation Conversions You want your audience to fill up a LinkedIn lead gen form. Audience interested in your offer with a history of filling up lead gen forms. So, let’s get started. Website Visits.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52

Single Grain

FEBRUARY 10, 2020

Bottom of the Funnel (BOFU). Bottom of the funnel (or, as we hip pros call it: BOFU) is, literally, the bottom of a marketing funnel. See below for Top of Funnel (TOFU) and Middle of the Funnel (MOFU). Dive Deeper: How to Create the Ultimate Marketing Funnel (Templates Included). Bounce Rate. Buyer Persona.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. But 2020 changed all that. Social media.

Sales Qualified Leads 65

Sales Qualified Leads B2B Sales Sales Leads High Quality Lead 65