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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

We leverage ABM to focus on a specific set of accounts determined collaboratively by sales and marketing to deliver end-to-end programs at the account level with specific objectives and goals for targeted accounts. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

Modern Marketing is now a mainstream concept embraced by marketers across industries, functions and geographies, to ensure that the marketing function is more strategic, embraces data-driven decision-making, riven by data and insights, aligned with Sales and agile. Join him online: Twitter and LinkedIn.

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Engagio Tops the List of Account-Based Marketing Vendors

Valasys

The research compiled more than 45,000 data points collected in Q4 2018 & Q1 2019 from 1,500 businesses & IT managers & was conducted via telephone & online surveys. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Televerde

Modern Marketing is now a mainstream concept embraced by marketers across industries, functions and geographies, to ensure that the marketing function is more strategic, embraces data-driven decision-making, riven by data and insights, aligned with Sales and agile. Join him online: Twitter and LinkedIn.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

Valsys Media is sponsoring the CMO & Future of Marketing Summit, 2019 (to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019), where an Interactive Group Discussion (IGC) on the day one of the conference, will cover the topic: “ GAMIFICATION, AUGMENTED REALITY AND.

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How to Define & Measure Social KPIs – Part – 2

Valasys

Valasys Media is sponsoring the CMO & Future of Marketing Summit, to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019. Stalwarts from diverse areas will share their insights on topics such as omnichannel marketing, marketing automation & cloud, account-based marketing & agile marketing.