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4 Ways to Attract and Retain a Values-Driven Customer this Holiday Season

Martech Advisor

With a high volume of purchases, a lot of packaging material risks being wasted during the holiday season. This can be integrated with your marketing strategy, with a small amount being donated for every purchase. Micro-interactions are a great way to strengthen these relationships and keep them coming back for future purchases.

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. New Marketing Data.

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How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

When was the last time you or your SEO team spent two seconds on the latest security trends for websites? Even HTTPS sites face their fair share of phishing attacks. Here are some easy steps you can follow to switch from HTTP to HTTPS: Purchase an SSL Certificate. Purchasing an SSL certificate is not that difficult.

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Black Friday and Cyber Monday 2019: 5 Implications for Marketers in 2020

Martech Advisor

What trends are visible and what can marketers adopt in 2020 from this holiday shopping season? The frenzied in-store shopping that used to be the norm on Black Friday has abated and more people shopped online on that day than even on Cyber Monday – a reversal of the trend. billion, which is over 20% higher than 2018.

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Meta advertising: what you need to know

illumin

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message. How does it work?

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17 Engaging Video Content Types that People Love to Watch

Single Grain

Your job, as the interviewer, is to keep the other person talking, gently guiding them to discuss hot topics, trends and, if possible, get them to reveal exclusive news or big secrets for the audience. This gives prospects all the information they need to make purchasing decisions. 11) Live Streaming.

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11 Email Marketing Trends You Can’t Ignore in 2021

Single Grain

Let’s explore the email marketing trends that we can look forward to in 2021 and the years to come. 11 Email Marketing Trends You Can't Ignore in 2021. BIMI acts as a shield against fraudulent emails and phishing efforts. As far as the adoption of this new trend is concerned, 81.9% 1) Agile Email Marketing.