B2B Marketing Directions
DECEMBER 20, 2020
"Unified methods: a theory of everything" At present, there are two main methods for measuring the effectiveness of marketing and advertising programs. Marketing mix modeling has been around for decades, and multi-touch attribution has now been used for several years. of total marketing spending.
B2B Marketing Directions
FEBRUARY 10, 2019
Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09
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B2B Marketing Directions
NOVEMBER 4, 2018
Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers. MMM is a "top-down" approach.
Content Marketing Institute
JULY 6, 2018
It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree.
LeanData
JULY 13, 2020
Which tactic or channels were the most successful at each stage? And how much pipeline we, as the marketing team were contributing and influencing for the organization? Versatile models out-of-the-box that I could immediately use, from first-touch, multi-touch, last touch, pre-op generated, and post-op accelerated models.
Marketing Insider Group
AUGUST 30, 2019
In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Indeed, big data is revolutionizing the way we do marketing.
Marketing Insider Group
AUGUST 30, 2019
In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Indeed, big data is revolutionizing the way we do marketing.
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