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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing.

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11 Must-Follow Digital Marketing Trends In 2021

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

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Mobility and why it matters

Biznology

Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. Mobile ad spend will continue to track this upward trend in mobile traffic. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45

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Blockchain, chatbots & AI : we aren’t (quite) there yet

Exo B2B

But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. Five to ten years, according to Gartner, in opposition to Forrester. As for the rest… In fact, the vast majority of leaders are lagging.

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How to Use ROI to Defend Your Content Marketing Efforts

ClearVoice

And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Not every trend is worth following.

ROI 81
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The Impact of Mobile on B2B Customers

TrustRadius Marketing

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. For their 2018 Mobile Study , Adobe interviewed over 500 marketing and IT professionals about their approach to mobile marketing. Get ahead of the curve with a mobile-first strategy.

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. No wonder most marketers are miserable ! Digital Ads Might Be the Next Financial Bubble to Burst. billion by 2024.