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Four Digital Marketing Trends in China To Know for 2018

KoMarketing Associates

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Insights for digital marketers: Visitors to your site expect a smooth and user-friendly experience whether at they’re using a computer or a mobile phone.

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8 Tactics & Tools PPC Marketers Should Be Thankful for in 2018

KoMarketing Associates

2018 has been a crazy year in the world of PPC Marketing. In 2018, Google continues to state the importance of Audiences for all campaigns. For example, if a keyword’s average position increases to 3 or above, and advertiser can set a rule for the CPC bid will automatically go up $1. What’s not to be thankful for?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

The Largest Online Market: The main benefit of advertising with a mobile ad network is the number of viewers you'll have access to. Mobile users are the fastest-growing viewer base online. CPC — Cost per click: The advertiser is charged based on the number of clicks — and only clicks — that their ads receive.

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What is programmatic advertising?

Bannerflow

Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. Firstly, what exactly is programmatic advertising?

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Automating PPC with the New Google Ads

QuanticMind

For businesses that have apps, Universal App Campaigns can play an integral role in the overall online marketing strategy. For online retailers, the most important component of Google Ads is Shopping Campaigns. Shopping Ads accounted for 60 percent of the paid traffic that retailers saw from Google in Q1 2018.

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