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The Ultimate Guide to Public Relations in 2018

Hubspot

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Media: Owned vs. Paid vs. Earned. Owned Media. Blog content.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

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Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. B Squared Media. B Squared was also named Sprout’s 2018 Partner of the Year.

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What PR Teams Need To Do When Economic Uncertainty Challenges Their Efforts

Brandpoint

But, for those in public relations, this is the worst thing they can do. Helping these brands understand why budgets should not pause during a time like this is just one part of the job that doesn’t necessarily have to do with sponsored content strategy. From a business standpoint, this is a good thing for you.

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Getting To Know Annie Gudorf: EVP, PR and Managing Director, Seattle

Walker Sands

In addition to her new role as EVP, PR, Annie will continue to serve as Managing Director, Seattle, where she has overseen strong organic growth since standing up the office in 2018. I caught up with Annie to chat about her new role, her vision for PR at Walker Sands, and her insights on the evolving media landscape.

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