Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . Spending is expected to accelerate in 2024. Source: eMarketer , August 2022. billion by 2024. Spending increased 20.9% in 2022 and 12.4%

Spending 102

Spending Emarketing Gartner Comparison 102

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. Online video ad spend to rise from US$95 billion in 2024. Search spending is expected to increase at a faster rate than total digital ad spending, with Western Europe predicted to see a 9.2%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Porch Group Media

AUGUST 10, 2021

billion by 2024. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 According to eMarketer, 70 percent of people expect a personalized experience. As brands concentrated on digital channels, email emerged as strong as ever. billion emails were sent and received every day in 2020.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. In the U.S., ad spend lost to fraud this year.

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

Martech Advisor

OCTOBER 24, 2019

billion to reach local consumers this year, which represents a $600 million increase compared to what national brands spent locally in 2018. In 2018, programmatic mobile ad spend in the U.S. Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. billion by 2024.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 billion by 2024. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. No wonder most marketers are miserable ! Digital Ads Might Be the Next Financial Bubble to Burst.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Single Grain

JUNE 13, 2023

The percentage of mobile ads was 47% in 2022, up from 33% in 2018. emarketer ) In 2023, U.S. eMarketer ) 90% of all internet users are reached through the Google Display Network. Websitebuilder ) In 2024, Facebook ad revenue is projected to rise to $75.11 billion in 2021 and is projected to reach $56 billion by 2024.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102