Webbiquity

APRIL 10, 2018

But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? How to best produce content for technical buyers? Content Marketing Institute ). BuzzSumo ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. Develop a Comprehensive Promotion Strategy. So after your event is over, what’s next? User Group Meetings.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Vidyard

DECEMBER 28, 2016

Every year we sit down and put together the best videos from the year that just passed. This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Best Comedy. Best Personalization. Best Parody.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Hubspot

OCTOBER 13, 2016

What’s the best way to position your agency for growth? Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. Staying On Top: Advertising, Digital Strategy, Web, Social Media, Marketing Strategy.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Webbiquity

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Image credit: Wikipedia.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Terminus

NOVEMBER 28, 2017

In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. To support the implementation of ABM strategies, we’ve developed five core HubSpot Marketing Workflow Recipes that illustrate how to blend inbound and account-based marketing.

Account Based Marketing 37

Account Based Marketing Hubspot Lead Ranking Paid Search Agency 37