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My Journey from What If to What’s Next

6sense

The whole world is going digital – and companies everywhere must adapt to compete. And this digital transformation is happening fast. It would repeat in 2015, 2016 and 2017. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. No industry is immune.

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Scaling every stage of your ABM Program with Insight

Business Brainz

The need for digital transformation has spiked and has become more of a compulsion than a choice for companies to invest in digital space. The word ‘buyer’ now is used for a buying group rather than for an individual. It is pretty evident that the need for insight has intensified even more after the pandemic.

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How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

If you’re interested in hearing more about how 6sense has impacted our win rates, deal sizes and pipeline velocity, come hear my presentation at SiriusDecisions’ Summit 2017 on May 16, 2017 at 11:15 AM.

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Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…

6sense

Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone. As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? We lose sight of our objectives. We lead less fulfilling lives.

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The Next-Generation SiriusDecisions Demand Waterfall: A Framework to Prioritize In-Market Buyers

6sense

Register here for the upcoming session at SiriusDecisions Summit 2017! Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined. Panasas: experienced 4x lift in account-based marketing media conversions.

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Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

6sense

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers.

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Scaling Growth with Insights from the 2022 State of Lead Management

LeanData

However, once they’ve acquired those hard-fought leads, how effectively are they orchestrating the buyer journey? That question was the premise of LeanData’s 2017 State of Lead Management study, which captured how businesses were conducting lead management, their successes, and their ongoing challenges.