crm-for-financial-services 
Webbiquity
MAY 5, 2020
B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. The Product.
ClearVoice
AUGUST 16, 2023
The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name. This is where additional resources such as an agency, alongside their expertise and automation can help to personalize your content efforts to each individual.
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Martech
OCTOBER 4, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Then they started getting picked off and integrated into broader marketing suites. I don’t have the answer yet.
6sense
DECEMBER 10, 2021
4 best lead qualification tools. 6sense ABM/ABX platform. According to the latest Hubspot report , lead generation is a top priority for marketers around the world in 2021. Businesses continue to struggle with finding people who are interested in their products or services. A marketing qualified lead (MQL).
Customer Experience Matrix
FEBRUARY 7, 2016
I’ve seen a lot of attribution vendors recently. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. This question disqualified a few vendors that look only at online interactions.
Leadspace
JANUARY 4, 2017
As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Hello, all, and here’s to a promising 2017! Category #1: Real-time data technologies.
KoMarketing Associates
SEPTEMBER 8, 2016
Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. This same principle applies for B2B marketers.
Expert insights. Personalized for you.
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