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8 Ways B2B Companies Can Use Influencer Marketing

Directive Agency

You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. What is influencer marketing? How effective is influencer marketing?

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7 Best Marketing Agency Websites for Design Inspiration

LeadSquared

Having a good website is important for any business; even more so for marketing agencies because if they cannot impress their website visitors (potential buyers), it is highly unlikely that these visitors will trust the agency with their business. Below is my list of best marketing agency websites to inspire you in 2016.

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How We Generate An Avalanche of B2B Leads on LinkedInâ„¢ (6 Easy Steps)

Prospectr

In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. Week after week.

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Content Strategy for Horizontal SaaS

Animalz blog

Content marketing is baked into the DNA of most successful horizontal SaaS companies. For the Zapiers, Webflows and Airtables of the world, content is more than marketing: it is acquisition, activation, and retention. Here’s how we think about content marketing for horizontal SaaS. Where are you seeing early traction?

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Content Marketing Tips 2016 [Webinar Recording & FAQ]

LeadSquared

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign.

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The Best of the Best: 2015 Video Marketing Awards

Vidyard

Marketers work hard, day in and day out, drumming up new content ideas, planning months at a time, wearing 18 different hats and juggling 27 different balls at once (or thereabouts). Which is exactly why the Video Marketing Awards (VMAs) exist. Sales and Marketing Alignment. Spread the love, sales and marketing!

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How to Promote Your Content Online in 2023

seo.co

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. Image Source: Twitter ) Email marketing.