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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. This approach – oh boy, does it work. Prepare to persuade.

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How to Create Powerful Customer Testimonials Using Video

Vidyard

Smart companies create customer testimonials. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal. and audiences want content in a format that they find engaging, human, and relatable.

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6 Key Lessons that Will Change How You Market in 2016

Vidyard

Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016! No matter what type of content your team is producing, it all starts with a good idea, a great story, and an interstellar script. Video Marketing, The Final Frontier – Michael Litt.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

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5 Things you Must do now to Prepare for Influencer Marketing in 2018

Onalytica B2B

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. 91% of B2B marketers utilize content marketing to reach customers.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. Update : It’s almost 2016!

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