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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Start from the subject line.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Video marketing can really help you cut through the clutter in that case. b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. Did I already say that? Their business.

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Delivering Episode 21: Measuring Emails With Litmus

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. What can be tracked in an email? What can’t? What can’t?

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

To say account based strategies were prominent in 2016 is an understatement. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come.

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The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. We can break our email addiction and still hit our goals. In the months following launch, traffic to our resource pages increased by 107%.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. Google, time & again has employed a succession of algorithms to keep the search engine etiquettes unbiased, relevant & spam-free.