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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

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AEC Marketing: The Upcoming Elections Demand Change

Hinge Marketing

Political preferences aside, the primaries are giving us a preview of the 2016 elections. Given that relationships are at the core of professional services engagements, especially in the federal space, AEC firms must prepare now for this imminent changeover. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016.

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How Account-Based Sales Development Benefits B2B Marketers

Valasys

An account-based sales strategy improves the win rates as it engages all the key decision-makers at a company over the same period which expedites the sales process as they arrive at a consensus about buying the products or services at disposal. Why B2B Brands Need to Focus on Account-Based Sales Development (ABSD) or Account-Based Selling.

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7 Best Marketing Agency Websites for Design Inspiration

LeadSquared

Below is my list of best marketing agency websites to inspire you in 2016. They provide conversion optimization and design services, and are led by Peep Laja, one of the best conversion optimization experts on the planet. Their services include everything from lead generation strategy to web development and design.

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A SaaS Marketing Plan for High Growth Companies

Hubspot

If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals. Then lock these goals in with a service-level agreement between your marketing and sales teams. Planning for 2016. Marketing and sales alignment. 2) Tactics. Audience targeting and segmentation.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. 84% of business executives utilize contacts and information from their social networks as part of their acquisition process. ( Lead Generation & Nurturing Stats.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Facebook currently has about 7 million advertisers, up from 4 million in 2016. Here are some examples for how you can vary your text with the multiple text optimization: Include pricing information that could prompt people to act: Option 1: All-inclusive services available at low prices! Why do costs keep going up?