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SEM Advertising for Black Friday 2017 – 5 Fast Facts to Know

QuanticMind

How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? Black Friday is one week away.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. Featuring: @jdischler.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). These performance lifts can be significant compared to simply focusing on SEM campaigns.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Video views on Twitter grew 220X from December 2014 to December 2015. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: Eight Twitter Marketing Stats. Marketing Profs ). WordStream ).

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. SMX Advanced 2017, Day 2.

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Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now

QuanticMind

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Again, you knew all this. But did you know what has changed about PLAs and Google Shopping – and how you can get the most out of them today?

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