QuanticMind

JUNE 14, 2017

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). O2O: “Online-To-Offline Attribution: Challenges and Opportunities” by Simon Poulton.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

JUNE 15, 2017

QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. SMX Advanced 2017, Day 2.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Again, you knew all this. But did you know what has changed about PLAs and Google Shopping – and how you can get the most out of them today?

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40