Convince & Convert

DECEMBER 12, 2014

More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. She’s an incredible marketer.” Social Media Number of the Week: 10.

Automation 136

Automation Gartner Skype Marketing Budget Creation 136

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Convince & Convert

DECEMBER 12, 2014

More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. She’s an incredible marketer.” Social Media Number of the Week: 10.

Automation 88

Automation Gartner Skype Marketing Budget Creation 88

SnapApp

JANUARY 29, 2015

combined with actionable steps to overcome the challenges marketers face every day. Marketing has never been more important or more misunderstood than it is today. On one hand, CMOs are gaining influence, and marketing spend is on the rise. Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. and there’s no bigger truth than that.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Vidyard

MAY 7, 2015

At the end of last month, the International Advertising Bureau (IAB) released a report on the current state of video marketing spending. It’s probably no news to anyone at this point that video spending is on the rise, but the size of the shift towards video is larger than many marketers may have anticipated.

Marketing Report 51

Marketing Report ROI Planning Video Marketing 51

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. Both B2B and B2C participants in the survey were optimistic about marketing budgets for 2015.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40