2014 Adwords B2B Search Engine Marketing 
KoMarketing Associates
APRIL 7, 2014
There are a number of ways B2B companies can make their advertisements more effective. Think of it as a smaller sitemap that’s displayed on the search engine results page. To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support.
KoMarketing Associates
DECEMBER 9, 2013
While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the results.
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KoMarketing Associates
FEBRUARY 3, 2014
Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Screenshot taken 1/27/2014. This means they can browse the inventory in their data feed while in AdWords, which is full integration.
SocialPilot
FEBRUARY 9, 2024
His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing).
Webbiquity
MARCH 1, 2016
Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve.
KoMarketing Associates
FEBRUARY 24, 2015
A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Don’t forget the B2B SEO basics as well. Google Product Listings. There are two key requirements for Google Product Listings.
KoMarketing Associates
DECEMBER 19, 2013
After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.
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