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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Read on for five more areas of focus that were top of mind in the B2B realm in 2013.

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What Sales Operations Can Learn from Restaurants

InsightSquared

The militant personnel organization of the Brigade System , or the strict philosophies of Mise en Place offer us outsiders a glimpse into the systems these business leaders use to manage the controlled chaos that is a restaurant in full swing. London, Bloomsbury, 2013. 1 Bourdain, Anthony. Page 65.

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How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

It can be quite difficult to convince a business bent on multiple initiatives to adopt a philosophy of mastering one lead channel at a time. Looking at the graph, we can clearly see that neither social nor email drove sales in 2013 — neither assists nor actual conversions. That’s particularly true of organic search.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). It’s not what you almost certainly think.).

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. The first was published in 2016.

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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

No matter what specific corner of the cybersecurity market your organization exists in, getting your content to stand out will be an uphill battle. Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). The long-term outcomes. Let’s be honest.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Social media management, even for SMB organizations, takes a full-time salary worth of work.