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10 Most Promising B2B Startups in the UK for 2018

Envy

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. By utilizing advanced machine learning and AI algorithms, Enterprise Immune System technology iteratively learns and correlates abnormalities across devices and users on the enterprise networks.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring. But take a closer look.

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Domain Name Valuations: Automated & Manual Methods for Valuing Virtual Assets

seo.co

And as is the case with any product or service, this finite supply coupled with increasing demand impacts valuations and creates a marketplace for buying and selling domains. In 2013, there were a total of 147.1 The challenge with this approach is that the data can be limited and the correlating factors don’t always carry over.

Domain 69
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How to Use Wistia: A Step-by-Step Guide

Hubspot

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. In-depth analytics from Wistia lead to great results.

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The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. 2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s). inbound marketing SEO analytics' You can also check out my thoughts on the future of SEO in this SlideShare!

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The Dangers of Marketing Metrics Dependency

Hubspot

When it comes to marketing, the same can be said for your attitude toward analytics. If you look at all the data out there, it seems like the biggest problem that exists with the current state of marketing analytics stems from a lack of marketing analytics implementation , not an over-dependency. Not so much.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

We all know that when consumers look for a product or service, they turn to search engines for answers. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012.