QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per click ads paving the way for an early form of SEM, but it wasn’t called that yet. SEM versus SEO.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies? This isn’t a new concept to the marketing landscape; it’s a refined one. Let’s dive in.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

The Point

FEBRUARY 4, 2013

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. Most surveys on the topic of B2B email marketing, for example, lump multiple offer types (Webinars, white papers, demos, free trials) into the same single reporting bucket, which renders the cumulative data meaningless.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Not too shabby for less than six hours of content. tl;dr Marketing. Experts on the Wire.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

QuanticMind

OCTOBER 31, 2016

Product Listing Ads (PLAs) for Google Shopping are one of the most important ad types available, and one of the year’s biggest winners. Product Listing Ads (PLAs) are a hugely important part of the search engine advertising ecosystem – for Google Shopping in specific. But you knew that, didn’t you?

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Hubspot

OCTOBER 23, 2018

Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress. With a well-organized spreadsheet, marketers can quickly analyze robust data sets and make smarter, more informed decisions about their efforts.

Paid Content 74

Paid Content Google Terms and Conditions Budget Programs 74

Hubspot

OCTOBER 23, 2018

Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress. With a well-organized spreadsheet, marketers can quickly analyze robust data sets and make smarter, more informed decisions about their efforts.

Paid Content 49

Paid Content Google Terms and Conditions Budget Programs 49

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. and a Google bot! 1) Webmaster Tools. Plus, it's free and works for mobile sites!

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

MARCH 11, 2013

WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100