How Younger Generations are Disrupting B2B Buying
Zoominfo
NOVEMBER 29, 2023
A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change.
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